Gender is now subjective, and no longer used to define identity.
Will high street fashion be able to fulfil the needs of an emerging demographic?
Exploring the future prospects of gender-neutral fashion. This dissertation study provides insights on the views of genderless retail from both, gender binary and non-binary individuals. Reacting to a particularly pronounced interest and desire of Asian consumers for easily accessible clothing, the Final Major Project focuses on introducing a gender-neutral collection and shopping experience for the established retailer COS. With the growing popularity of gender-neutral designs in the Far East, the concept aims to satisfy the emergent trend of matching couples and genderless styling.