Exploring the future prospects of gender-neutral fashion. This dissertation study provides insights on the views of genderless retail from both, gender binary and non-binary individuals. Reacting to a particularly pronounced interest and desire of Asian consumers for easily accessible clothing, the Final Major Project focuses on introducing a gender-neutral collection and shopping experience for the established retailer COS. With the growing popularity of gender-neutral designs in the Far East, the concept aims to satisfy the emergent trend of matching couples and genderless styling.