COURSE: Fashion Business & Promotion 2018


Marketing Communication & PR

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

This collection displays Pecha Kucha, FMP and Digital Marketing & PR work focusing towards the Marketing sector within the industry

Recently graduated from Birmingham City University, BA(HONS) Fashion Business and Promotion. Throughout years of study, familiar with Marketing, Branding & PR, Buying & Merchandising and other professional knowledge, also gathering experience in the internship. Now pursuing a career in marketing within the industry.

The Pecha Kucha video reviews a journey from the past to the present and gives a reflection on skills and experiences gained across these years. Also, the psychometric test provides an opportunity to know about myself better. At the end of the video includes my career path and future plan.

Final Major Project is to launch a new concept magazine named ‘Tails’ in order to provide a full range of services for pet lovers and for the development of the Pet Industry. ‘Tails’ is a quarterly magazine which is expected to be launched in 2019. It is positioned as a high-end magazine with completely pet-themed content and targeting China as its starting market. The consumers of ‘Tails’ are Millennials and Generation X who living in the city or urban areas and are between the ages of 25 and 45.

Acne Studios has seen growth since inception in 1996 as a denim business in Sweden. The company has expanded and transformed to manufacture and sell the variety of luxury fashion clothing globally. However, the growth has accompanied with it increased responsibility for the company in terms of production, supply chain and marketing. The report of Digital Marketing & PR seeks to explore the Acne Studios’ marketing strategies and analyze the luxury fashion industry to infer the most viable marketing strategies that will ensure sustainability and increased the performance of Acne Studios in industry.