Yuying Cui
Luxury production represents an investment in time.
The luxury brand logos do not signal wealth the way they once did.
About:
Burberry Veritas is a branch that is designed for the recent consumer trend: transparency, experiment, authentic and inconspicuous consumption. It is a unique online shopping experience which will happen on Burberry’s official website. The brand aims to regain Burberry’s luxury brand image by creating storytelling, heritage and high-quality products.
The target market will be the Asia Pacific region’s savvy and ultra-wealthy luxury millennial consumers whose ages are between 20-35 years. In response of recent years market analysis, the Asia Paci c region’s luxury sales are declining, the consumers are no longer satisfying with the conspicuous consumption, they now seek good quality and meaningful products.
The target market will be the Asia Pacific region’s savvy and ultra-wealthy luxury millennial consumers whose ages are between 20-35 years. In response of recent years market analysis, the Asia Paci c region’s luxury sales are declining, the consumers are no longer satisfying with the conspicuous consumption, they now seek good quality and meaningful products.
26
May