YI LING TAY

YI LING TAY

COURSE: Fashion Business & Promotion 2016

Pathway:

TITLE: VR BOX

Immerse yourself into a magical space of imagination
Virtual Reality offers a new landscape for creating worlds and stories
About:
Virtual Reality (VR) technology is breaking the boundaries between online and offline shopping experience. The VR BOX offers users with a transformable Virtual Reality (VR) viewer and content which allows them to interact with the brand in a new and immersive way. The company’s mission is to provide consumers with an affordable way of enjoying an immersive and engaging VR brand experience. The VR content includes product visualisation, getting an immersive look into new season’s trends, and viewing promotional campaigns and the VR look books in 360 degrees from ASOS. Users can download the VR BOX app and access all exclusive VR content. After the content has been selected, users can insert their smartphones into their VR BOX viewers and immerse themselves in a virtual fashion world.

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