Xenia Mistry-Devji

Xenia Mistry-Devji

COURSE: Fashion Business & Promotion 2017


TITLE: Huda Beauty


"Where Beauty is Shared"
Huda Bar was a new concept from the original brand Huda Beauty. Huda Beauty will be constantly evolving and growing around the globe. Huda Beauty will be launching a new concept called ‘Huda Bar.’ Huda Bar will allow consumers to come and see what make-up looks like on their skin using a virtual mirror without trying the product on their skin. Consumers will be able to see what its looks like and also get a print out of the products they have selected. They can then either choose to select the item in store or online.
If the consumer decides they would like to buy their products online they will need to scan the barcode which will automatically place the items in their basket making their shopping quick, easy and stress free.
Huda Beauty is currently selling in Harrods, London and in Sephora
globally. Huda will announce their new concept going global to Selfridges in London and Birmingham Bullring.

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