Victoria James

Victoria James

COURSE: Fashion Business & Promotion 2016


TITLE: LivingSmart

In 2020 ¾ of the global population will live in urban areas, space will become premium.
Minimalism & Compact Living; A lifestyle trend of downsizing and decluttering, the LivingSmart concept aims to help people ‘live well in small spaces.’
A business plan for a new concept homewares and furniture store located in Manchester. LivingSmart's main aim is helping people live well within small spaces. As urban areas become densely populated living spaces become smaller and more premium. The products sourced from international brands are ideal for minimal spaces from compact pieces to multifunctioning sofas. A full marketing plan was created based on the best methods to promote the new business launch including, Elle Décoration adverts, social media and business to business strategies.

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