The Project – Trend Forecasting

Trend Forecasting is the identification of future concepts that drive what we will be doing and consuming in the future. The process is vital to ensure products and ideas are launched at the right time, and marketed to the right consumer.

This project is about understanding the process of trend forecasting, by identifying key drivers and trend impacts, then finding out who the consumer is associated with your trend, and finally developing a visual aesthetic to reflect your trend, in a chosen sector.