Thandiwe Major

Thandiwe Major

COURSE: Fashion Business & Promotion 2016


TITLE: Female Complex

Appropriation occurs when a style leads to racist generalizations or stereotypes where it originated but is deemed as high fashion, cool or
Funny when the privileged take it for themselves, Hip hop stems from a black struggle"
Black Culture, cultural appropriation and appreciation were some of the topics that was touched upon in my dissertation. With black culture becoming extremely popular amongst celebrities, millennials and generation Z, it was the perfect opportunity to write an 8,000 word document on how black culture is affecting white millennials and generation z consumers wanting to lead an urban lifestyle. The purpose of this was to go back and research the history of black culture and understand the African-American culture, conduct primary and secondary research to analyse how and why they idolize rappers, singers and fashion icons and wanting the same lifestyle, how social media now plays an important role in millennials and generation Z life and defining culture appropriation and appreciation and how it affects the way people take certain elements from black culture and use them in a negative and positive way.

See more from Thandiwe Major