Adaptable Luxury Wear that’s made for travelling. We define luxury wear as a tailored sophisticated look, with unique trims and fastenings.
UDesire is a ‘luxury’ fashion brand aimed at 18-30 year olds that are conscious about the world and explorers.
Initial research for this project began with looking into a trend in which I can take into my brand. The trend research process looked into the 'new luxury' amongst the late generations which is 'Experiential Luxury', this is the luxury of gaining experience and exploring different places around the world instead of purchasing materialistic things. With the trend in mind, UDesire was create, a brand that thrives on luxurious fashion but adaptable so it's ideal for travel so you can wear nice, sophisticated outfits in multiple ways rather than a one time use. Additionally, the 'TT' (Transitional Travel) collection was designed which is based on various places around the world. This ombre, chain detailed collection focuses on the atmospheres of each country, it aims to bring the bold and brightest back home through fashion so that the consumers can feel the vibes of that countries aura back home.
Sonke Hair is all about supporting the natural hair movement. We are dedicated to the elevation of change within society's view when it comes to our afro hair. This zine is dedicated to the many women who have been made to feel inadequate and have been attacked as well as belittled due to our hair textures. Our hair is our crown and our pride and no one can take that away
Since the name Sonke is derived from the notion of togetherness, it’s vital to demonstrate Africa as the central part of that togetherness. It is home and home is always where the heart is. Through Sonke home I want readers to appreciate and celebrate where they come from as well as give them a taste of what they would recognise within their childhood. By doing that , the zine becomes personal and easily relatable for the audience thus forming a relationship with the publication and all it stands for.
Sonke Big Issue gathers the experiences of black females as they express what the “big issue” with society is to them when it comes to being black. This was a beautiful but emotional opportunity for me myself to personally hear the struggles of my fellow black females and people of colour and make it my responsibility to deliver their thoughts and emotions through this zine without restriction