Forming a union between style, music and urban culture, the first issue of Covet celebrates emerging talent of independent artists from two major cities, New York City, U.S.A and London, U.K. Capturing their energy without stereotyping, Covet exhibits what the youth of today are really about and how they are creating their own path to success.
What better way to share their greatness than through a magazine? Ranging from models to rappers and designers, people are developing their creativity and are producing works of art that are worth noticing.
An exploration of British heritage and Stereotypes
With a lack of governmental trust amongst society, modern Britain faces more than an economic decline that follows the political uncertainty of recent years has stuck and left a dull and dreary society. With a lack of trust in government and political figures, society comes to a standstill. The thing that unites us all is the passion for our home turf and the patriarchy we feel in the ways we vote. As generation divides have been at the forefront of society, BRED explores the one mutual agreement amongst us all: the adoration of where we’re from.
Bred represents a sense of belonging in modern society. As communities and generations unite, who we are and where we come from becomes a common ground for pride in an era of social destruction. The geographical North/South has become something to glorify as our countries capital becomes oversaturated and overpopulated. Influenced by the North: Fashioning Identities exhibition, BRED represents the lost love for home towns and heritage underneath the surface of a divided, mundane society.
I am a recent fashion communication graduate after previously studying at Birmingham City University specialising in styling, creative art direction and trend forecasting. My final major project consisted of making a youth trend forecasting company called GAWK which drew the inspiration behind its trends from sub-cultures in society. It approached forecasting diffrently incorporating humour and creativity into reports which were also each accompanied by a reactive trend editorial.
I created five trends fro A/W19 including Gone Virtual, A New Masculinity, Do It Yourself, Food Online and Colour Therapy.
Stay creative, inspired and enthused for those around you
The main aim was to create a magazine aimed at the youth of today that involves creative people. To inspire young people and motivate them to do what they love. The purpose of the magazine is to embrace people for who they are and to create a strong community for everyday talented people. The magazine is UK based and targeting sixteen to twenty-five-year olds. Even though juniper is not targeting a specific gender, issue one will mostly appeal to a female lead market. However Juniper still believes that in this generation the colour pink is not just for girls. //
Juniper is more than just a magazine.
Juniper is a platform to promote aspiring and creative people to embrace their talents. Juniper is a place to inspire and drive people to do what they love. We aim to embrace people for who they are and want to create a strong community for everyday talented people.
Stay creative, inspired and enthused for those around you.
A coffee table book created to inspire and evoke conversation without dictating direction or thought
A collaboration of artists personal interpertation of the concept Youth Culture
As a fashion communications student, I am interested in multiple areas of communications including art direction, photography, menswear styling and graphic design.
For my FMP I created a thought provoking coffee table book, designed to inspire conversation without dictating direction or thought. For this I collaborated with multiple young artists showcasing their work throughout the book.
As part of my own work towards the book, I started to create documentary style photography shoots around concepts which were personal to me and close friends. I chose documentary style photography as I wanted the book to be honest and natural and therefore didn’t want to dictate what was being photographed.
All work for my FMP was created around the concept ‘youth culture’, this theme was left as open as possible for the contributing artists as I wanted them to take their work in a personal direction.
I take pride in being able to put my heart and soul into all that I do. So much so that my family are my main source of inspiration. I love being able to expand an idea by letting my own personal experiences take the lead in influencing my direction. You could say my work is like a diary, bringing you on a journey to learning more about who I am and allowing you to personally connect to me as an art director and stylist.
My FMP has given me the opportunity to collaborate with a range of different photographers, videographers, makeup artists and industry professionals. One collaboration includes
producing a blog post for the wedding blog Clarke and Wedgewood which featured images from one of my photoshoots. Further collaborations were with Bloom Collective, a Birmingham based florists, and Forever England, a home interiors and gifts brand. I have gained a lot of valuable experience throughout this project, such as the importance of communication and also how to work to fit a specific brief, yet still managing to be able to offer my own personal twist.
Because lingerie is hidden does not mean it should be forgotten
Taylor Lewis lingerie targets women of ALL sizes, high street price but high end quality. Handcrafted in Wales.
Initial research began when researching welsh designers, influences, materials, crafts and other traditionally welsh attributes. This laid the foundation for this spring/summer 2018 collection. Weaving patterns, prints and hand embroidery work has emerged from welsh crafts, welsh artists and welsh photography. The aim for the collection was for each piece to have a handmade and craft like feel, and not like it was mass produced. One of the main focuses of this collection was to modernize Wales. To recognize the target market and to be sure this collection would appeal to them. Taking inspiration from lingerie reports, the silhouettes will remain current and youthful making this brand trend driven and perfect to showcase the traditional side of Wales through fashion.
GRL Magazne is a fun, young and playful magazine created for teenage girls who are often seeking escapism from everyday stresses like exams.
The brand aims to give creative young people an outlet to showcase their talent by submitting work to be in the GRL magazine and zine.
Amy Brotherton is a creative and passionate individual specialising in Fashion Communication as a creative Director. Through her final year of a BA Honours Fashion Design with Communication degree at Birmingham City University, she has developed strong CAD skills and developed knowledge in trend forecasting, branding and editorials. Her Final Major Project focused on developing a magazine brand named GRL as well as a full sized magazine aimed at a teenage girl audience. Her magazine has been taken to display at Graduate Fashion Week 2018. Final outcomes also included a miniature visual zine and brand book, which encapsulates the GRL brand values and aim to develop into a fashion brand and concept store for young people. Amy has an interest in styling and creative direction as well as hoping to continue her love for editorial creation in the future.