Fashion Stylist & Creative Director for KNOTS magazine
Fashion Stylist & Creative Director
Within this body of work, you will see a unique and innovative outlook within styling and creative direction. A mixture of distinctive garments, unusual set design and natural locations brings a raw and fresh take on the fashion industry within styling. New ideas and eccentric concepts are used together to create and contrast with current styling seen within the fashion industry. Using film based photography and natural light a depth is created within the final outcome. A careful choice of beauty styling is considered ensuring the models features are highlighted, showcasing “beauty” from a different angle. A mixture of different creative techniques have been used within the shoots to create a vast array of work, showcasing the style of styling to the best of its ability. Throughout the portfolio of images presented a mixture of industry and personal clientele work is shown of which “Chronic Sunshine” has been published within SiCKY Magazine.
'Do not ghettoside society by putting people into legal categories of gender, race, ethnicity, language or other such characteristics.'
Fashion Communication | Writing | Publication
A N D... is essentially a zine that aims to express a versatile, open-minded mood for it’s readers. Stereotyping is a notion that people do to categorise or class people from a first impression or just to figure one another out. Within the first issue, youth, culture and day-to-day lives are presented in a way that reaches out to the readers mind to try to cultivate a new outlook on people who feel they are generally categorised incorrectly. Freedom of speech and opinion is strong in the UK, but no one ever feels like what they’re saying is being truly heard or shown. There are many more ways to identify with a person than judging instantly from preconceived perceptions. The zine shows positives and negatives and entertaining depictions of people and their points of view on themselves. In theory, stereotyping is ..... With a fresh look on how youths of today feel about the subject, we explore their points of view through giving them a platform of expression and fashion. This zine helps to enforce the notion that our differences prove us even more similar to each other.
Having recently completed my degree in Fashion Communications at Birmingham City University (BAhons), I am a creative enthusiast, whether as part of a group or individually. My most advanced skills lie within Adobe creative cloud programmes as well as practical assignments such as fashion styling and event planning. Being awarded the Midlands and North Young Fashion Designer Award 2013 gave me a boost into the industry at the age of 18 through the involvement of graduate shows and associating with professionals in the industry. Since then I have continued to excel in my field, undertaking internships in both New York City and London during my year in industry (2015-2016), and collaborating with numerous creative personalities for my final major project at university, for which I chose to specialize in Brand Management.
Featured Photo: DANTE (Do Anything Necessary To Exist): An independent grunge streetwear brand with whom I collaborated to create and promote their first full collection as part of my Final Major Project.
Video one: Feathers and Thread: An independent festivalwear brand with whom I collaborated as part of my final major project.
Video two: DOTT by Kolbra Einesdottir: A final year design student's graduate collection as part of her new couture and RTW brand launch, also a collaboration for my final major project.
Biostructure is a fashion film we created for my final major project to promoted our print design and garment .Our project concept of the design is initially inspired by the digital world of waves and the future robotic world.
In future the world will be wealthy than the existing world, and peoples invent robots to assist the daily lives and handle on some jobs. This will be the era of technology boom and humans sculpt the robots as themselves looks like, the line between humans and robots becomes blurry, or even robots identify themselves to be a human.
Many thanks to our collaboration @Emma Jones photographer@Video editor Chris Mairs@ Matt Lanning- Animator
I am a fashion communication student from Birmingham City University. My final year at university has focused on art direction & styling. I have produced a variety of visuals that have all been inspired by concepts or trends. As I initially came from a design background I believe that I am very creatively driven, with a good understanding and appreciation of a wide variety of sectors in the fashion industry. I believe that I also have a good understanding of branding and marketing, as it is something that I have also concentrated on in my final year, as I have branded myself as an art director and stylist.
I have collaborated with many creatives over the course of my final major project. These include creative such as photographers, models, makeup artists and videographers. Working with other creatives is a vital and important trait, as without each other the visuals wouldn’t be created. On set I believe that I am aware of every aspects that needs to be attended to, such as photography angles, model direction, set planning and clothing, to name but a few. After graduation I hope to continue my career into styling and art direction, and to build on my portfolio.
Keen interest in fashion styling, creative directing and personal shopping
I have recently finished my degree in Fashion Design with Fashion Communication at Birmingham City University and have just started my own styling business, Eleanor Lily Scholz (ELS). I have designed and set-up a journal and directory Material Agenda as part of my final major project (FMP) and am planning to continue it alongside my styling business. I also work as a freelance model.
For the Final Major Project the selected pathways that were taken included styling and brand identity & creation, from this a brand entitled Way Out Zine was created. Way Out Zine is a mostly digitally based magazine aimed at both males and females within the millennial, tech-savvy generation. The brand’s content is a blend of fashion and travel content, from editorial shoots to city guides of where to eat, drink, shop and see. Way Out also offers physically printed city guides each issue tailored to one destination. Upon a customer purchasing one of these guides they will also receive a box that has also been tailored to the relevant location. The contents of the box will range from skincare to food items to general products that would be useful to take on your travels. Way Out’s aim is to source the products in each box from the city that has been visited, however sometimes a product will be so perfect for a particular destination that we will also include it within the box.
The main USP of the magazine is to challenge the normality that is seen within publications today, this being that many of the top magazines only offer travel advice and clothing options from luxury retailers. Way Out knows that many of today’s youth don’t have this type of disposable income and they want to find amazing experiences and clothing for the best possible deal. Way Out also wants to encourage and work with smaller brands and creative to give them the exposure they deserve. Content for this ranges from interviewing music producers and other creative, to sourcing clothing for editorial shoots from smaller brands that are based within the location the shoot is inspired by.
Overall, Way Out aims to be a brand that appeals to the generation who want to travel but do not have a large disposable income. The brand aims to shine light on young creatives who are up and coming within their selected industry and also brands who may be lesser known. Way Out aims to inspire people with travel and fashion content so they can enjoy their travels without worries.
i-O provides image dominant forecasting which gives visual stimulation in the design process, giving bespoke packs to the user including specific menswear and print packs.
The revolt reversal in the clash of policies creates a sense of togetherness acting as a shield from previous societal backlash. A key shift in behaviour is noted as a displacement of previous anger to a seemingly more positive outlook. AW19 is the season for change and success in numbers as a new colony of influencers is formed. Explored through an age of protest, the idea of realising the strength in the power of speech is at the forefront of this trend. Empowered by protest consumers are learning to stand together to create a ‘brighter’ future from what once was a seemingly dark movement. This meaningful shift brings colour and substantial power to the streets. Driven by a sense of control given to consumers.
Berlin/ a growing hive of creativity and muse. Techno music artists past/ present and nightclubs alike provide opportunity for a minimal urban lifestyle.
Bowie and Kraftwerk live on today. Their style brought back and music never gone, living on in Berghain and Tresor.
OTT AW18 is a collection of oversized coats, jackets, trousers, shorts and basic sweaters complimented with hardware detailing. Carabiner clips, buckle clips and ratchet straps all add to the focus on detail for the current day ‘soviet youth’ male. ‘All black everything’ takes a literal stance here but combines itself with hints of dark greens and light beiges. OTT garments lend themselves to the outdoors and street lifestyle. The essence of being an OTT consumer is to essentially live the ‘over the top’ outdoor lifestyle with over the face necklines adding themselves to this branding phrase.
"I know, I know, I'm sticking up for myself... I'm such a bitch" - Feminist Rally Sign 2017
Fashion Design with Communication graduate.
Keen interest in digital print design, illustration and styling.
The Womb Tang Clan project is predominantly a digital print collection that aims to explore ideas around feminine sexuality and identity,
being influenced by the grotesque and feminist activism to.
WTC wants to start a dialogue about the censorship of women's bodies within social media and society as a whole, through the use of striking visuals.