removing the labels with in fashion, creating a movement towards a society without labels and stereotypes.
creating a brand with the aim to remove labels and stereotypes within fashion.
removing labels and creating a genderless collection that has no labels, and welcomes people of all genders, sexuality, race and religion to shop in one single collection, showing society labels are a thing of the past and now not needed.
using the concept of acceptance to create the key drivers for the collection. looking at the increase of surgery due to lack of acceptance, also the acceptance for the LGBT community in certain cultures. exploring how without labels acceptance would be a given for everyone, sexuality, gender, race, religion would not effect who the person was as no labels and stereotypes would be given to a person.
asking the question do we need labels in society today?
this brand aims to create a movement towards a genderless society, not create a trend in fashion.
But don't you ever apologise for the way your eyes refuse to stop shining...
Sense comes at the most senseless times and wonder comes when the world is dull.
This concept is inspired by the brand's vision of a child's imagination through an exclusive girlswear range. Imae, the brand, has creative expression and a fun art direction as the key driver's for the brand's identity and visual influence. Throughout, whimsical and eccentric qualities are featured however Imae focuses mainly on reflecting and creating the perfect imaginative atmospherics. Imae aims to be a brand that's sole notion surrounds being a real life imagination utopia for children, a place for only positivity.
This is a Spring Summer 2017 range that will be sold exclusively in a temporary and and touring pop up concept store; featuring key princess skirt silhouette's, timeless denim and pastel, yellow and orange accents throughout.
Mirror mirror, cant you see, what your showing, is killing me
i dont want to be alone, i want to be left alone
The concept used to influence my ideas is body dysmorphia. I have chosen this because its relates strongly to current social phenomenon surrounding the obsession with the way we look and how others see us. This is evidenced by the popularity of social media exposure and the craze for ’selfies’ which some say has lead to rising levels of eating disorders, negative body image and associated mental health issues.
No nonsense characters keeping their homes and men in check
All power to the working class and all the other oppressed people right on!
Inspired by an article about the artist and sculptor Barbara Hepworth I decided to visit the Yorkshire Sculpture Park where her work is displayed. I was inspired by northern artists which lead me to stereotypical northern attitudes, kitchen sink drama aesthetics and everyday working class Britain. A vast collection of photographers from Martin Parr, Sefton Samuels and John Bulmer have all captured gritty and raw documentary style imagery with the north as their inspiration. My research lead me to the underground music and dance subculture of northern soul as well as the working class 80's subculture of the football casuals.
COLOUR EFFORTLESSLY REVEALS THE LIMITS OF LANGUAGE AND EVADES OUR BEST ATTEMPTS T O IMPOSE A RATIONAL ORDER. TO WORK WITH COLOUR IS TO BECOME ACUTELY AWARE OF THE INSUFFICIENCY OF LANGUAGE AND THEORY - DAVID BATCHELOR
Colour my trend explores a range of different colours and looks into colour psychology and and colour explanations. It then links these findings to the three current trends. Knitwear, Athleisure and Minimalism
The media create this wonderful illusion, it’s impossible to live up to, because it’s not real.
Airburshing takes away from some of your features and that’s what’s beautiful about all of us, it is what makes us unique.
AWOL is inspired by those who have found beauty in nature. As a magazine we are striving to promote YOU. We go against the grain of what is expected of us as women. The fashion industry is toxic, promoting waif-like female models as the women we are expected to lust over and morph into. The images in the media are often highly edited, and almost impossible to achieve. There is so much pressure on women, but why; when we are already so naturally beautiful?
AWOL believes in free spirit.
In this issue we had the opportunity to travel to numerous inspiring locations, and explore travelling on various budgets; from luxury city breaks, to backpacking around Thailand. We visit Copenhagen on £13 return flights, explore the luscious beaches of New Zealand and catch up with travel and lifestyle blogger, Angie Silver, to see where her voyages have taken her this year. Traveling should be a choice, not a dream. Be inspired by our travels and go AWOL.
We aim to be a source of inspiration for women who seek a unique and adventurous lifestyle, by encouraging individuality and finding the beauty within.
"There is a kind of sleep that steals upon us sometimes, which, while it holds the body prisoner..." - Charles Dickens
"So far as an overpowering heaviness, a prostration of strength, and an utter inability to control our thoughts or power of motion"
Sleep paralysis is the concept behind this A/W 16/17 trend; sleep paralysis is a temporarily inability to move or speak that happens when you're waking up. The concept of Sleep Paralysis also touched upon other sleep related illnesses such as reoccurring dreams or nightmares, rapid eye movement (rem) sleep and narcolepsy, all these influenced print, colour palette and design features for this new menswear company. The garments constructed and featured in the lookbook are oversized, longline and durable for many seasons. The brand immerses itself in clean, simple style but with a contemporary edge.
The image that concerns most people, is the reflection they see in other peoples minds.
Sometimes the hardest part of the journey, is believing you're worth the trip
Self-Worth is something many people struggle with, when a person can't see themselves as worthy as other people see them. This FMP was a way to show how and why people may feel this way, looking into psychological studies that may determine what goes on in a persons mind when they start having these doubt. The designs were inspired by the idea of people wanting to express themselves without being judged, designing a collection that would show both sides of a persons mind, the idea that they want to be expressive, with the bright pastel colors but also worrying that people will judge them for doing so which then brings in the heavy oversized knit. The idea of glitching the final collection shows the imperfections that occur but how these imperfections make a person who they are. For the collection itself, I decided create a sister-brand from the small concession Rare London, creating a brand that would be seen on a larger scale and would be able to appeal to a larger audience.