" TO FIND OUT THE TRICKS OF FASHION, ONE MUST NOT LOSE ONESELF TOO MUCH IN IT "
The impacts of fashion media, result to forgotten identities in society.
Fashion media has an impact on an individual's style, obstructing the development of their personal identity.
Research undertaken focuses on this manipulation, obtaining views and feedback from the audience targeted and illustrating changes that need to be made. This includes recognising the styles that have been forgotten and overlooked (fashion tribes/subcultures)
Today's media - specifically magazine/editorial - depicts an idealistic fantasy of a lavish lifestyle; be that through industrial trends or celebrity lifestyle. Consumers, followers, fashion enthusiasts are fixated on the influences presented, that they are often unconsciously subjected to this handling.
This relates to digital marketing through magazines. Digital magazines can be a forum for expression and visual inspiration. The concept of a new digital magazine aims to be aesthetically pleasing through content based on everyday style enthusiasts and real influences.