The visual narrative for the song “Who’s your stylist?” Communicates Jafro’s reflection on societies materialistic obsession with looking good. Jafro believes that you can look and feel good without excessive spending. This generation is quite fickle when it comes to these things. There are real qualities that should be desired after, like being funny, positive, being happy and content. These should be desired more since we live in such a material world where everything is Instagram focused.
The visual brand identity of this song highlights Jafro being himself, confident in his own clothes, yet looking like an iconic popstar. The difference is, he looks good in the clothes he’s spent so little on whereas others have spent hundreds on one thing just for next season to drop.
Progression: BA Hons Fashion Branding & Communication