Sophie Ordidge

Sophie Ordidge



Start-up - Advocating Creative Collaboration

Fashion Business and Promotion graduate pursuing roles in Buying

Sustainability focused

My name is Sophie Ordidge and I am graduating from a degree in Fashion Business and Promotion from Birmingham City University. I am seeking full-time employment within the fashion industry. With industry experience in styling, I have an understanding of trends forecasting, budget control and attaining customer and brand awareness. I am pursuing a career in buying and hope to begin my career in the role of a buying admin assistant.

Final Major Project

Demonstrated the benefits of talent, resource and fund sharing amongst creatives and illustrated how creatives are to work collaboratively in a more sustainable, environmentally-conscious future. Designed an online social platform equipping creatives with the necessary tools required to collaborate with others starting-out in the industry. On both a website and app platform featured services including a location service to identify nearby coworking hubs, a crowdfunding service and a collaboration invitation service. Collaborations with other creative university students took place to enhance both the project’s business and creative content. A 12-month marketing strategy with promotional material were prepared.


Analysed the work of generational experts to identify Generation Z as the generation most prone to adopting ethical and sustainable purchasing behaviours. Defined the resale market to as a way for the generation satisfy their desire for apparel consumption whilst adopting entrepreneurial characteristics. Contacts within the resale market sector were utilized when collecting research through conducting interviews which communicated the financial and environmental significance of the resale market. Provided recommendations of internal and external factors that are to drive further growth within the resale market.

Buying and Merchandising

Designed a new product line for AllSaints to align with the brand’s existing consumer. Acquired fundamental consumer and brand awareness. Staged primary research instore to strengthen the body of research and validate creative decisions. Analysed WGSN trend reports and luxury runway collections in order to determine the aesthetic of the menswear jacket collection produced for the project. CAD drawings of six pieces were produced. Both critical paths and product lead times were executed to a high standard for all six pieces.
Sophie Ordidge