sophie jephcott

sophie jephcott

COURSE: Fashion Business & Promotion 2016


TITLE: Missguided on the High-Street

A mass of 72% of people situated in England online shop, at least three times a week
Online and physical stores are co-existing entities, meaning one cannot thrive without the other.
Explaining the resolution of social media becoming a downfall to high street retailers was something in high demand for justification. Therefore bringing social media to the high street stores and combining the two together would create a new lease of life for the stores of bricks and mortar.

To do this Missguided an online only retailer decided to take to the streets of Manchester and become a technology enforced store with interactive virtual rails, and an interface interactive virtual mirror. In addition to this social media promotional discounts to lure the customer in.
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