Sophie Brandreth

Sophie Brandreth

COURSE: Fashion Business & Promotion 2016

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TITLE: Refine

Refine - Elegant and cultured in appearance, manner and taste.
It is forecast that by 2019, there will be 13.4million people in the UK aged 45-59, higher than any other age group.
About:
Refine primarily targets the under-catered for, professional female consumer aged 45-60. This demographic is neglected when it comes to retailers' marketing and advertising collateral. Refine presents a capsule wardrobe, carefully selected staple pieces that are timeless. The consumer is able to have their garments made-to-measure for an added cost, an aspect this affluent consumer desires. Women in this age bracket struggle with the standardised sizes available from most retailers, finding they are often put off a final purchase due to this aspect.
Refines' marketing strategies prove effective when targeting their primary consumer. With the uptake of advert blockers, it is proving challenging to reach target consumers. Therefore, Refine extends the personalised in-store experience to the consumer within the marketing used to create a loyal relationship between the brand and the consumer.

I am a Fashion Business & Promotion graduate with a strong interest in marketing. I demonstrate my enthusiasm and innovative approach through all aspects of material I produce. The use of programmes including Adobe Photoshop, InDesign and Acrobat ensures all work is produced to a professional standard. Other areas of my expertise include trend forecasting, visual communication and PR.

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