Solveiga Krievane

Solveiga Krievane

COURSE: Fashion Business & Promotion 2017

Pathway:

TITLE: RESTORE

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The environmental crisis has reached a critical tipping point and is one of the biggest challenges facing the world today.
Climate change is real and it is happening now.
About:
Who are we?
An educational non-profit marketing campaign working with brands to raise awareness about the environmental impact meat consumption has on the planet.

What do we do?
Create immersive experience / event, taking guests on a sensory journey enabling them to immerse themselves and learn at the same time.

Why does it matter?
The environmental crisis has reached a critical tipping point and is one of the biggest challenges facing the world today. Without commitments to combat climate change and its impact, Earth’s ability to sustain humans will be lost. People have the power to make the difference and by educating and inspiring them, they will be able to come together against ecological destruction.

Climate change is one of the biggest challenges facing the world today, however people are still witnessing a debate over whether the climate change is factual and how humans contribute to it. While the transportation industry has long been a target to environmental organisations, the impact of everyday food choices has often been left out. Animal agriculture is not only a significant contributor to the climate change, but also causes deforestation, degradation of soils, water and air pollution. Although public’s awareness has risen in recent years, there is still a lack of awareness and understanding about how food choices contribute to global warming. RESTORE will propose a marketing concept to Selfridges with a mission to create an immersive experience in order to raise awareness about the detrimental environmental impact meat consumption has on the planet.

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