"It's so important now that we lead creatives into places where they can really make a change." (Creative Review, 2017)
Here to disrupt mainstream spaces & inspire a creative revolution; within Birmingham & beyond.
L A N D S C A P E
The average human attention span is now calculated at just 8 seconds, making it more difficult for marketers to capture the attention of their audiences (Business2Community, 2017). In an era where phygital reality has shifted the world in transformative directions, marketing has changed forever; driven by a visual-first generation where creative marketing & visual story-telling is being pushed to the forefront.
C O N T E X T
'#GirlGang: The Revolution Will be Televised' is a dissertation study into the experience of black-British girlhood and a feminist collective art movement. Exploring notions of identity, inclusivity and diversity led to the development of 'Block Pxrty' - a final major project outlining the concept which provides a platform for young creatives to showcase their craft to a wider audience; collaborating within alternative spaces, seeking to reshape society.
M O T I V A T I O N S
Through a heightened sense of social & political context, final year projects have been distinctly shaped by such factors; where culture & experience is also precedent to inform the direction of idea generation.
Motivated by culture & community, demonstrated through strong wanderlust desires; seeking creative inspiration and personal encounters with people & places through navigation of The World.
U N I Q U E A D V A N T A G E
50% Right-Brain (Creative) | 50% Left-Brain (Analytic/ Logic). Psychometric studies show I have a perfect balance between creative & analytical approach, the necessary ingredients to match career aspirations in creative marketing.
A thinker and doer - theoretical study readily matched with a breadth of industry experience; including 6 months international experience in NYC as a Creative Services intern.