COURSE: Fashion Business & Promotion 2018
Social Media Marketing
Engage, Enlighten, Encourage and especially ,just be yourself! Social media is a community effort; everyone is an asset. – Susan Cooper
Your Customers Are Listening in Social Media. And So Are Search Engines – Li EvanLiving in a world of digital marketing means brands have to constantly find new and exciting ways to engage with consumers. By appealing to their emotions and adding value means that their audience is always engaged and eagerly waiting for the next post.
I found my passion in digital marketing and have collaborated with several brands creating blog content and Instagram content for their social media. One of my exciting collaborations was with Neutrogena UK. In line with celebrating 100 years of women's vote, the brand was looking for empowering influencers to launch the Visibly Clear® Light Therapy Targeted Acne Spot Treatment. The message was to inspire women to feel confident by sharing moments where one had to #OwnTheMoment. My moment was when I competed in a bodybuilding competition for the first time.I was so nervous but because i was already on the stage, I can to find the courage to walk down the stage of the packed O2 arena and OWN THE MOMENT! Even if I didn't win the trophy I won so much more because I learnt Iso much about myself, my strength, my confidence and my will power.
Another inspiring marketing project was the Fashion Business and Promotion Digital Marketing Branding and PR module. After thorough analysis of fashion brand Kandee shoes, I created an exciting digital marketing plan that included a celebrity collaboration and a competition that would fuse music and fashion. Social media marketing helps me express my creative side!