Sian Leigh Smith

Sian Leigh Smith

COURSE: Fashion Business & Promotion 2016


TITLE: The Superdrug Club

The secret to beauty is simple, be who you are.
I believe that all women are pretty without make-up - but with it the right make-up can be pretty powerful - Bobbi Brown
The Superdrug club is an exclusive new app created for Superdrug aimed at 11-15 year old girls and will be launching in April 2017. The app allows its users to physically scan makeup products in store by using their smartphone in order to receive photos, reviews and tutorials on the products.
The app contains product reviews, photos, video tutorials, as well as quarterly online mini magazine showing exclusive content including celebrity interviews, makeup tips, a photo booth, events and more.

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