The Superdrug club is an exclusive new app created for Superdrug aimed at 11-15 year old girls and will be launching in April 2017. The app allows its users to physically scan makeup products in store by using their smartphone in order to receive photos, reviews and tutorials on the products.
The app contains product reviews, photos, video tutorials, as well as quarterly online mini magazine showing exclusive content including celebrity interviews, makeup tips, a photo booth, events and more.