Shenika Brathwaite

Shenika Brathwaite

COURSE: Fashion Business & Promotion 2020


Music and Mental Health

Fashion Business and Promotion: Portfolio

Shenika Brathwaite, BCU Graduate with a solid interest in Events Management within the Mental Health sector and looking into how music can have a positive effect on a person’s mental health. As I have come from a family background of business and Mental Health support, this encouraged me to implement this into my work. From volunteering at Mental health services to planning and executing a successful charity event.

Completing modules such as Events Management, Marketing, and PR and Major Project allowed me to dive into my personal journey. During Events Management, fundraising money for a homeless charity was insightful especially to see how much planning, negotiating and expenditure goes into an event. Inspiration was pulled from similar event structures as my group chose to put on a Comedy Night
The Marketing and PR Module allowed me to tailor and refine my career choice. I saw a gap in the Manchester community where young men felt as if they didn’t know where to get support therefore, I created a marketing and PR plan to re-set this agenda against men seeking help for their mental health through a charity community day event.

The Work placement module allowed me to gain commercial awareness and being able to engage in discussions with my employer at the time about how this placement could help me in the future. As my work placement was in the menswear industry, I learned how men feel about fashion. What they think is acceptable and how they could be seen as ‘fashionable’ and not be addressed or feel ‘Out of the Box’ with outfits that they wear.

In summary, these are the 3 modules that highlighted my 3 years studying Fashion Business and Promotion. Realising that I didn’t, in fact, want to go into the fashion industry but tailoring my degree to my desired career choice was the best decision I made. I want to work in the mental health industry to be able to support vulnerable people and assist them on their journey to understanding and managing their mental health better.