Shannon McGowan

Shannon McGowan

Shannon McGowan

COURSE: Fashion 2020


Design Menswear 2020



"To find a man's true character, play golf with him." - P.G. Wodehouse

ALBATROSS evolved from my family’s interest in the sport of golf. Influenced by icons of the sport such as Tiger Woods, my aim was to merge golf wear and today’s sportswear trends with my passion for technology. In today’s world we are torn between the benefits that technology can bring whilst struggling with the amount of waste from consumers. Developments in 3D technology can really help reduce both manufacture times and the impacts on the environment. My initial design development came from recycling and re-purposing unwanted golf bags to create my silhouettes and develop the detail and form of my collection. Using photo sensitive and technical sportswear fabrics together with colourful prints. Overall, I wanted to design and manufacture a fun, unforgettable sportswear collection. I hope to not only change people’s perceptions of golf wear but to show how this 3D technology has the potential to revolutionise the fashion industry.

The final outcomes for this project included three final outfit shown at the Birmingham City University Preview Show, a branded look book, Clo3D prototypes and a digital portfolio nominated for Innovative Designer and Sportswear Designer awards at Graduate Fashion Week 2020.

What if fashion no longer existed in its physical form? What if clothing only existed in a virtual reality? How would the fashion industry evolve? Would it evolve or dissolve?
Shannon McGowan