Searlait Golby

Searlait Golby



Graduating from BA (Hons) Fashion Business and Promotion with 3 years of industry experience, has led Séarlait to pursuing the career of a fashion stylist (e-commerce/editorial). Furthermore to Séarlaits' degree, she also attended Condé Nast College of Fashion and Design for a 1 Week Styling Course, in addition to being a finalist for Fashion Stylist of the Year 2018 at the Midlands Fashion Awards.

Industry experience at Selfridges, Elle Magazine and the Sunday Times Style has given Séarlait priceless industry experience, in addition to vital industry knowledge learnt throughout her degree. Working freelance as a fashion stylist with numerous renowned magazines and agencies independently, has ensured Séarlait is organised, an excellent communicator and can use her initiative.

In addition to visual communication through styling, Séarlait also feels passionate towards the lifestyle sector (particularly mental health and self-improvement). This can be shown utilised throughout Séarlaits' chosen areas of study throughout her 3rd year of university.


The Millennial Use of Self-Help

A comprehensive study of millennials use of self-help resources, influenced by the current mental health epidemic. Séarlait discovered that certain self-help methods introduced to the consumer from various lifestyle businesses, were in fact sustainable and in some instances, could override some traditional wellness methods if concepts were used accurately. However, Séarlait found that lifestyle businesses must carry out further research and consider multi-service business models to withstand the competitive market.


Being: A lifestyle brand that aims to improve consumers’ wellbeing through creative, educational and luxury content, via an app, a magazine and a digital mood board on Instagram.

The app explores the 3 primary factors to a fulfilling life, by helping consumers create a balanced daily routine (routine, pleasurable and necessary activities). The app also provides opportunity to book relevant experiences and events to consumers. Alongside this, a biannual magazine aims to provide an insight into wellbeing, culture, design and more, to invoke a positive aspiration for consumers and start quality conversations.

Séarlait presented her proposal through submitting a business plan, financial report, printed magazine, complete app mock up and event concepts (posters and videos).