Sandy Uzoma

Sandy Uzoma

COURSE: Fashion Business & Promotion 2016


TITLE: UOJI app Development

To what extent does celebrity culture, through social media influence 14-18 year old consumers in developing attitudes to fashion..
Transform your face into a UOJI
The dissertation focused on how celebrities use social media to influence consumers aged 14-18. The rise of social media has taken a new significations and drive in the digital age. The expanding growth of social networking has transformed the way individuals gather their information. Primary research was conducted throughout this process to discover how consumers feel about the celebrity influence and how much they absorb. Our current culture allows media to grow endlessly. Final Major project focuses on introducing a fun, creative and inventive mobile application. The mission was to create a platform that allows users to share and become part of a unique and unforgettable experience. The application is in collaboration with Snapchat. Partnering up with Snapchat offers support and gains existing consumer trust, as well as having access to their business services and team.

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