Sabrina Shannon Hylton

Sabrina Shannon Hylton

COURSE: Fashion Business & Promotion 2018

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Stay Woke

Stay Woke

FMP

The concept "Stay Woke" stems from my dissertation that analysed the issues behind cultural appropriation and why it is such prominent issue in todays society. During the analysis of this topic the large amount of interesting information learnt, being incredible facts to horrific history, throughout alarmed me to open my eyes to the world. As the today younger generation are known as the youthquaker, which is youth who are socially, economically and politically involved , i found a gap within a new market for a news app that fuses news and social media together. Not only is there a gap in the market but it is also a need for the youth of today to have an educational platform that educates them with hidden or current news but also draws their attention. The app "Stay Woke" has educational features including: forums, educational classes and news.
The three videos shown shows the journey from my dissertation to the application coming alive and also a marketing video.
As I am now a graduate, I hope for my career to start within the marketing segment. This will allow me to be creative and being in industry will hopefully push my creativity to a next level.

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03
Jun