BA (Hons) Fashion, Business and Promotion Graduate 2020, proficient in Marketing & PR, Events Management, International Business, Trends Forecasting, Buying & Merchandising. Enthusiastic about developing a career in buying, with good analytical, negotiation skills, a passion for creativity using Adobe Photoshop, illustrator and InDesign, who is seeking an inspirational brand within the fashion sector.
Interning at Hissy Fit Clothing provided invaluable experience, assisting with photoshoots, stock-management, creating graphics for social media, websites and liaising with companies. Gaining confidence working as “Special Events Manager” for NH promotions (Birmingham’s largest student events company), producing/directing events; hiring entertainment, budgeting costs, organising staff, marketing and ensuring everything runs smoothly. Interning for “All in All Events” at “legal awards 2019”, assisting with corporate hospitality. Building and forging a strong network of contacts and relationships with many of today’s influencers.
Buying & Merchandising
Working with George at ASDA, to create a boy’s-wear range, using ‘Nostalgic escapism’ (trend forecasting module theme) employing bright colours/bold designs whilst matching ASDA’s brief.
Using illustrator to create flat-cads after choosing best seller forecasts from previous ranges and illustrating the range. Calculating lead times, using critical paths, creating cash flows and depending on the demographic of each UK shop, suggested unit amounts, this module receiving a first.
Transferable skills gained; competitive shop analysis, financial literacy and considering different materials, which were used effectively in IFP, also receiving a first.
The right-hand slide shows mood boards and cads created for this work.
Independent final project
Let lulu help wellness wearables by Lululemon were designed in collaboration with jewellery students, who created cad-drawings of the gold bracelet and ring. Two unique Items of techno-jewellery aimed at young professionals trying to juggle their career, health and social life.
This original idea was inspired by the market increase in wellbeing, especially now during Covid-19, people are becoming concerned about their physical and mental wellbeing, whilst Fitbit and similar brands were considered too fitness focused for some consumers.
The Let lulu help outcomes, including range plan, app, packaging and marketing materials, are shown in the video above, the Lululemon app shown in the image to the left.