“I believe fashion should be used as a way for people to express themselves and I want to explore and showcase my creative abilities to enable people to do so!”
A fashion branding and communication graduate with a strong interest and effective skills in styling and creative direction. I am a creative and ambitious individual who is eager to learn new skills and undertake new challenges within the industry. I believe fashion should be used as a way for people to express themselves and, I want to explore and showcase my creative abilities to enable people to do so! After undertaking an extensive range of topics throughout my studies, I have developed a big passion for the art of editorials, creative direction, styling and branding. All in which I aspire to develop greatly in and base my career on.
Style Birmingham magazine- Industry brief:
This assignment was an industry brief competition that was presented to us by Mike Raven, Shirley Amortey and Terry Newman from Style Birmingham magazine. It was a team project in which I was given the role of creative director. We were set the task of producing an editorial and 3 articles. The editorial combined the themes of well-being and work wear for A/W. This was achieved by researching into and including the science behind ‘Colour psychology’. Which is included in the use of specific and specially picked colours for the garments and the photography effects.
Brand generation- MOVEMENT:
Movement are an online brand who are dedicated to providing unique and feel good fashion for quirky and youthful females, for the latest events, festivals and for wherever they choose to wear their Movement. By combining creativity, customer value and confidence, Movement are able to offer exclusive pieces for a community of individuals who seek those wardrobes must- haves.
Final major project/The Rise Tribe:
The supporting of our own well-being is not something seasonal or a phase, it’s something that is required all year round! The majority of today’s society live fast-paced lifestyles, which as a result leads us to the neglect of our well-being and self- development. Which can later lead to negative effects on our physical, mental and spiritual health. The Rise Tribe are dedicated to healing and we are here to enable you to do just that! We do this by creating and providing unique healing tools, which all encourage the development of self. I wanted to use all the things that have helped me through my healing journey, to help heal others and enable them to connect with their true authentic selves. Healing is a journey and although it’s about self, it doesn’t have to be experienced alone.