Rahela Shakel

Rahela Shakel

COURSE: Fashion Business & Promotion 2016


TITLE: Asian Woman Application

identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world. Now, our identities are sliding further towards something we collect, assemble and arrange.
identity sharers use multiple different platforms to cultivate their personalities so this app would be ideal for this consumer group who switches between tumblr and instagram.
Asian woman is a new application designed to target specific requirements of the South Asian woman and aligned with the Asian Bride magazine. The Asian Woman app will be a sub brand from the Asian Bride Company targeting a larger audience than Asian Bride, and its primary consumer being the 18-25 year old. The application will be a lifestyle app, which will include segments on celebrity gossip, interviews, fashion and beauty. Asian Woman will deliver on covering every element a South Asian female would browse for a app an bringing it to a singular place with interchanging qualities, replacing other applications which only appeal to one element.

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