Phoebe Swinfield

Phoebe Swinfield

COURSE: Fashion Business & Promotion 2020


Can circular business models fix the waste in the childrenswear sector?

Currently, 73% of clothing ends up in landfill whilst as much as 95% of the clothes thrown away could have been reworn, recycled or upcycled.

I am a graduate in BA (Hons) Fashion Business and Promotion aspiring to utilise my skills and work in the sustainable childrenswear sector as a buyer. My degree has given me the opportunity to build on my strengths in organisation, communication and creativity as well as develop new skills through written reports, group work and oral presentations. Through the extensive range of subject studied and work experience, I have also gained an in-depth understanding of the fashion industry.

The dissertation titled “Sustainability and the Childrenswear sector: An Exploration of sustainable initiatives”, was an investigation into how to tackle the waste caused by the childrenswear. The dissertation also explored how susceptible the new consumers of childrenswear, millennial parents, would be to eco-friendly changes. This interdependent research required primary and secondary sources to gain quantitative and qualitative data. Primary research methods included interviews with industry experts and a questionnaire.

Final Major Project
Bundlee Next Steps is the solution to the issue identified in my dissertation. It is a rental childrenswear company providing a convenient, affordable way for environmentally conscious parents to use children’s clothing. This is important because, on average, children grow out of their clothes every six months, meaning their clothes are often worn for a very short time and then thrown away causing an excessive amount of waste.

Renting is a solution to combat this waste. By using a rental model, children’s clothes are used for up to 8 times as long. Not only is it reducing waste; extending the life of clothing by just an extra 9 months could also reduce carbon and water footprints by around 20-30% each.

Next Steps also provided education to their consumers through the community app (Left) where consumers can discover sustainable solutions and discuss issues and advice amongst peers. A charity children’s activity book about saving the environment is also on offer.