Ottilie Fleur Swift

Ottilie Fleur Swift



Closing The Loop on Wool // The Cupboard // Sweat Sessions

Ottilie is a BA (Hons) fashion business & promotion graduate seeking a career in the events and PR industry. She has a particular interest in environmental sustainability and aspires to integrate this into her future job role.

Ottilie’s dissertation titled ‘Closing the loop on wool: How is British wool contributing sustainable strategies to the fashion industry?’ investigated topics including the environmental and ethical issues within the current wool industry, consumer buying behaviours towards wool and the importance of longevity. This in depth study into such an important sustainable fibre for the future of fashion enriched Ottilie’s passion for sustainable fashion and British manufacturing. The study highlighted other business opportunities for farmers to create sustainable and fully biodegradable fibres from food waste in a system called AgraLoop, which Ottilie suggested would be a sustainable alternative to blending synthetics into woollen garments.

Ottilie took on the role of PR manager during the events management module at Birmingham City University and as a team of seven students; organised and executed a fundraising event for St. Basils Youth Homelessness Charity. The role of PR manager consisted of producing a press release, securing brand sponsorships, liaising with local press and media and gaining interest across social media platforms.
The event was a retro themed workout night out, instructed by an official clubbercize instructor with a DJ, raffle prizes and neon body paint. Ottilie’s interest in events was sparked from this event which allowed for entrepreneurial creativity and a sense of achievement when raising money for such a worthy cause.

Through trend-led research and the use of LS:N Global, Ottilie became interested in Cannabidiol, commonly known as CBD, the wellness trend of 2019. She combined this with the consumer need for convenience health services and women’s frustrations of being over looked in the pharmaceutical industry, which resulted in her Final Major Project: ‘The Cupboard’ an e-commerce app which offers consumers a personalised approach to holistic therapy.

Outside of university, Ottilie has had internships with the events team at Brides & Traveller Magazines, both Conde Nast publications. During the internship she gained experience in venue decoration, guest lists, meet and greet and administration. During industry placement, Ottilie was the fashion editorial intern for LOVE magazine where she particularly enjoyed assisting on set for shoots and having the responsibility of sourcing vintage pieces from around London for the LOVE 10th Anniversary Issue.
Ottilie Fleur Swift