Naeemah Mohamed

Naeemah Mohamed

COURSE: Fashion Business & Promotion 2017

Pathway:

TITLE: Wander Well

A new and exciting wellness travel experience
Millennials want to connect with others, themselves and their destination.
About:
The concept of Wander Well was created due to the lack of wellness travel apps that were targeted at both genders at the millennial consumer.
Wander Well is a mobile app that offers a hyper personalised wellness experience for Millennials that want to digitally detox and seek authentic experiences when travelling. They want to connect with others, themselves and their destination.
The experience categories of Wander Well are split into five sections; Get Zen, Get Fit, Get Food, Get Social and Get Local. The app will then display a variety of experiences relating to the users interests, which will enhance their wellness journey. The included concierge service provides the user with recommendations and personally books their itinerary.
The final outcomes ensured that a full Business Plan, a Lookbook, Website and a Brand Style Guide were completed to show the logistics of Wander Well.

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