Morgana Frampton

Morgana Frampton

COURSE: Fashion Business & Promotion 2016

Pathway:

TITLE: Whistles Marketing & Business Plan

In an age where we are constantly bombarded with advertising, people are becoming numb to it.
About:
‘With so much information readily available people are becoming numb
to the messaging’(theretailstrategy.com,2016) because we are
so used to seeing advertising, it has become a part of our
everyday life. Therefore it isn’t as exciting as it once was.
Because of this, it is becoming increasingly difficult for
advertisers and fashion retailers to promote their product and
store in new and exciting ways that will engage the consumer.
The idea behind this has been inspired by the ever growing
ASMR(Autonomous Sensory Meridian Response) trend.
My Final Major Project ( bottom left and right) was based on the ASMR trend. With this in mind, I created a new marketing concept for Whistles.

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