Monika Samuolyte

Monika Samuolyte

COURSE: Fashion Business & Promotion 2017

Pathway:

TITLE: AVO

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A healthy body is a guest-chamber for the soul; a sick body is a prison - Francis Bacon
For Millennials, “healthy” doesn’t just mean “not sick.” It’s a daily commitment to eating right and exercising.
About:
A new generation of fitness, fashion and the healthy living app called AVO was created for my Final Major Project to motivate and inspire specific consumer, 25-34, young, passionate and tech-savvy individuals that are emerging and trying to experience something new and innovative. AVO platform includes not just advanced and personalised fitness app but is offering to explore niche and trendy fitness wear online store and healthy food blog for those you are craving to add more spice to their daily routine. Alongside the multi-channeled platform, a comprehensive business and marketing strategy was developed to cover all the needed aspects of this innovative idea.
AVO app was created to be personalised to one’s needs and wants, which is unique in the current market. At the same time giving the user feeling of belonging and importance, like AVO was created just for him or her.

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