“YOU MUST BE THE CHANGE YOU WISH TO SEE IN THIS WORLD”- Gandhi
TODAY"S WASTE IS TOMORROW"S FUTURE
Looking at future trends and the current environmental and social issues that need to be rapidly addressed and resolved, I decided to base my 3rd year modules around sustainability and ethics. My dissertation explored the controversy of fur and leather in the luxury sector and the sustainable alternatives. Whereas my Independent Final Project was dedicated in exploring ways in which waste can be repurposed, which resulted in the launch of a zero waste community space targeted at the conscience consumer.
The UK produces more than 200 million tonnes of waste each year which is set to deteriorate as every year the Uk produces 3% more waste than the year before. This will result in double the amount of waste every 25 years. What will it take for society to realise the impact that one’s lifestyle and behaviour is having on the environment?
Other countries have taken climate change concerns extremely seriously and making it a priority within their country, with Germany and Austria recycling between 50%-60% of their waste, this putting the UK’s recycling efforts to shame. Therefore, action needs to be taken, with effort to change people’s perception and encourage individuals to rethink their waste. Hence the launch of the new brand FABRICated. The aim of the brand is to reach out to its surrounding community to create an environment where individuals can become more educated of the ways in which waste can be repurposed into many diverse designs by visiting the weekly exhibitions/workshops. Visitors can also dine in the ‘Rubbish Cafe’ where they can purchase food made from waste, as well as being able to explore the FABRICated shop which sells up-cycled products made from various household waste. The brands main priority is to embraces the philosophy of ‘Today’s waste is tomorrow’s future.’
It has come to light that all my work within third year link together with social, ethical and environmental issues being the key focus. Therefore, with my advanced development in research methods, the consumers thought process and buying habits. As well as my interest in how the mind correlates with life experiences that influences an individual’s behaviour. Hence, a career in Psychology is what I desire to pursue. So, I now intend to complete a relevant master’s in psychology allowing me to pursue a career that I desire and find personally rewarding.