Miko Shimizu

Miko Shimizu

COURSE: Fashion Business & Promotion 2016


TITLE: theRoom

Everyone now is selling experience
Constantly changing the programme of events and new experiences gives an incentive for customers to keep coming back into stores.
This project has been developed after finding disconnections between marketing strategies across Generation X Luxury consumers.

The concepts main focus is to embrace traditional luxury values by giving the customer a seamless shopping experience. theRoom is a real life iteration, which works as a “shoppable” apartment.In this day in age where brands are developing the digital medium and aim to reach mass markets, this concept tries to strip back to the core values of giving the luxury consumer exclusivity by celebrating refined, multipurpose and well-made goods tailored to ideal lifestyles.

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