A BA (hons) Fashion Business and Promotion graduate aspiring to work within the fashion industry, especially based around the topic of sustainability.
“The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, just after the oil industry. And the environmental damage is increasing as the industry grows.” (Sustain your style)
The work showcased in this portfolio expresses the importance on how sustainability should drive all industries, not just fashion. The research from my dissertation investigated the environmental damages that the fashion industry has caused when sourcing material in which the findings were beyond shocking and had really changed my perspective on the industry.
My dissertation was all about finding alternative materials that can be used in the future to replace current material options, such as cotton, leather and synthetic fibres, which are all forms of plastic. Sourcing all these popular materials are proven to have a negative impact on the environment causing issues such as water pollution. The dissertation also touched on the topic of the issue with fast fashion, and the waste it produces.
After researching how unsustainable the fashion industry is, and how little brands are acting upon solving this problem, it dawned on me that other industries are also contributing towards damaging effects to the environment. However the beauty industry has already starting making an impact. Sub-zero waste is an upcoming and fast rising trend in the industry to reduce packaging waste ultimately reducing plastic waste.
The concept of my final major project is to create a workshop for Beauty Kitchen, where consumers can experience creating their own effective sustainable skincare that is made from all natural ingredients. The aim of these workshops is to promote sustainable skincare and to encourage consumers to switch from their cult favourite skincare products that may not be as sustainably friendly. Beauty Kitchen also follows the sub-zero trend in their new packaging concept, return, refill and repeat.