melissa reanne johnson

melissa reanne johnson

COURSE: Fashion Business & Promotion 2017

Pathway:

TITLE: SUPREME CIRCLE

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YOUTH CULTURE IS THE INFLUENCE
Today’s hyper-connected teenagers are the creators of online content and have grown accustomed to visual-first forms of communication.
About:
Now a Fashion Business and Promotion BA (Hons) graduate, where I gained a pertinent mix of business skills and fashion expertise. Four years’ experience in the fashion industry from showroom management to premium retail and now want to pursue a career in the PR and marketing and visual communications field.

For the Final Major Project I created Supreme Circle, an emerging online social platform and app focusing
on building an aura of community giving young creatives (generation Z) a destination to curate, collaborate and be inspired. The platform will bring together a community of upcoming generations from all backgrounds while still targeting the skateboarding, hip-hop, punk and youth culture at large. The platform is for designers, stylists, models and artists to showcase their work and gain exposure under the Supreme brand name. Through this service they can collaborate and connect with one another for personal creative projects, browse for inspiration and discover what’s next. It will be an extension of the currently existing Supreme website and will be a continually running social platform where creatives can be inspired through crowd-sourced content such as video, music, art and images and other individuals work.

Gen Z kids have grown up in a sophisticated and computer savvy environment and are the most open minded, culturally diverse set of consumers. Today’s hyper-connected teenagers are the creators of online content and have grown accustomed to visual-first forms of communication. It is time to give members of Generation Z the attention they deserve. They are born activists who use their social media channels to stand up for causes and spread awareness, they also respect and are loyal to brands that stand for something with meaning. Supreme Circle will be a destination for members of Generation Z to feel a sense of community and belonging, allowing them to promote their individuality through the arts and other media all under the respected brand name, Supreme.

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