“Bringing together a community, benefiting all involved both socially, mentally and economically. To provide fun and health.”
A new vision for Generation X and Baby Boomers for their expanding desires.
The creation came in 2016 in the UK after it was found there was a significant lack of age specific athletic wear for Generation X and Baby Boomers. The concept will provide a combination between essential comfort and a new way of invigoration and empowerment. A consumer who is not defined by their age is here and instead are recognized for their ambitions, passions and interests.