There is still more potential in the mens market to grow as it has still not reached maturity, in some ways the market is ready for a wider range of male specific products
The men’s grooming market has been dubbed the second fastest growing beauty category and has grown a 6% every year since 2008. However, research has indicated that there is a massive gap in the market for a well-known brand to capitalise on the emerging market of men’s grooming customers, and this is where The Body Shop Man brand extension comes in. It provides the male consumer with a range of tailored products in addition to an educational service to teach the consumer what is best for them.
To incorporate my strong interest in marketing, my final major project contained a marketing plan detailing how the plan will be marketed to the male generation jones consumer group. It featured a pop-up store promotion, online dating site advertising and a social media strategy involving tutorials.