Matthew Davis

Matthew Davis

COURSE: Fashion Business & Promotion 2017


TITLE: YOU Footwear


"We've begun to raise our Daughters more like Sons... but few have the courage to raise our Sons more like our Daughters" - Gloria Steinem
“Men in high heels? That’s a prosthesis. But I sympathise. Women have these giant heels. They get taller and taller. The men need help. But a man in heels is ridiculous.” - Christian Louboutin.
There has always been a preconceived judgement surrounding Men wearing Heels for as long as High Heels have been in existence, whether this be the idea that men in heels were rich and powerful in ancient times, to men in heels now being seen as entertainment.

Research was carried out via online questionnaires, face to face interviews, social media observations and online research.

Primary research suggests that men will and should be able to wear high heeled footwear, despite a small percentage of individuals believing that gender roles should still exist in the fashion industry.

Secondary research suggests much the same, however as online information can be gathered on a much larger scale, it has provided more in-depth information than primary research could in this instance.

Social Media platforms have provided men with a way of expressing their individuality from the safety of their own computers and smart phones without the risk of being harmed or abused out in society and away from the overbearing political powers that may oppose difference and anything against traditionalism.

LGBT rights are an important issue for men wearing heels, as labelling men in heels as gay is damaging for both the individual and the LGBT community alike, encouraging both prejudice and homophobia.

It has been recognised that whilst individuality and difference is a trait that is often encouraged in the UK, many people still hold traditional values and are not accepting of change. This is apparent as an advertising campaign in the UK where a man dances in a pair of stilettos became the most complained about advertisement of 2015.

The outcome of this piece of research is mostly positive, encouraging men to be themselves and act in a way that is true to their beliefs and personal values.

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