As a designer I am generally drawn to creating a character and building a project, and the designs that come thereafter, around that character. I have a keen interest in illustration and bring that into all the work I do. I stamp my particular style on a project through my illustration and design style. I am often influenced by subcultures or time periods that I can merge in different ways to create something new. Playing around with gender is another theme that runs through a lot of the work I have created.
‘Long To Reign Over Me’ is a project built around the fictional character of ‘Chip Windsor’. I envisioned him as distant relative of the royal family. Throughout the project I play with the idea that he’s looking back at the present day royals and in particular the Queen, as a style icon. I wanted to take aspects of her everyday and royal attire and mix them with a slightly punk/skater style. This characterisation of him as a rebellious royal lead me to look at royal etiquette, in particular not being able to wear denim, and break them. Overall, I wanted this to be loving, humorous, jab at the royal family, from one of their own.