Magda Macedo Gil

Magda Macedo Gil

COURSE: Fashion Business & Promotion 2017


TITLE: Three stages of progression


Buying and Merchandising, Perspectives and Competition
A combination of business and creative skills aligned together for three different outcomes
Three visual stimulating snippets produced throughout two years.
Buying and Merchandising illustrates a range plan of trousers for River Island SS16 collection.
Perspective dissertation demonstrates a self-conducted research on how fashion brands utilise digital marketing strategies to promote products and its influences on Generation Z’s buying behaviour.
Competition was focused on pitching a mobile ‘self-checkout’ mobile application aimed at Generation Z.
All three had different outcomes but skills that were gained throughout the years were combined to achieve this.

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