Madeleine Smith

Madeleine Smith

COURSE: Fashion Business & Promotion 2016

Pathway:

TITLE: The Ultimate Collection

We are what we repeatedly do; excellence, then, is not an act but a habit
Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.
About:
Research shows that there is an increasing number of individuals missing or injured whilst participating in extreme sports. To combat this, new and innovative smart materials were used in a premium collection for The North Face, targeting extreme sports athletes and enthusiasts. These included GPS systems and impact protection technologies. A six piece range plan was created alongside a critical path and the business’ financial forecasts. Competitors were scrutinised to ensure that the range was suitable for the market. The collection would be profitable within the first year.

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