Lucy Cooper

Lucy Cooper

COURSE: FASHION BUSINESS & PROMOTION

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Being You

“A greater emotional and spiritual understanding of health is taking hold, balancing exercise and mindfulness” (LSN, 2018)

Profile
A BA (Hons) Fashion, Business and Promotion graduate, aspiring to secure a role within the marketing sector. Studying and work experience has enabled the development of a variety of transferable skills across various sectors such as marketing, PR, buying, merchandising, events management and styling. Throughout my final year, my work has been tailored around social media and making a difference to the current and future generations physical and mental wellbeing.

Final Major Project
‘Being You’ is an all-encompassing app designed to help consumers improve all aspects of their well-being: Their mind and their body. The concept of the app is that it connects to the consumer’s tracking device, which is able to detect their feelings of stress, sleep, day to day habits and exercise levels. The app uses this information to recommend things to help the consumer and reward them for their levels of exercise. Video 1 (top) shows the business plan, website design and marketing methods. Video 2 (left) demonstrates the features of the app.

Throughout this module, branding and visual aesthetics have been carefully considered to relate to and reflect each concept. Marketing materials have been created to demonstrate and visualise a strong brand identity, highlighting skills in creative marketing.

Dissertation
A dissertation was undertaken into ‘The fakeness of social media: how it impacts the lives of consumers’. It explores how social media has caused a shift in the thoughts and behaviours of consumers. Research concluded that consumers fail to process that social media is not always a true reflection of a person’s life which has implemented the rise of low self-esteem and anxiety levels in millennials and gen Z as they compare themselves to others.
The dissertation can be viewed in video 3 (right).

Further research into the impact of social media on a person’s wellbeing revealed that consumers are turning to self-care techniques, such as meditation, exercise and dietary changes, to reduce these effects.

Social

14
May