Louise Markham

Louise Markham

COURSE: Fashion Business & Promotion 2016


TITLE: Collective Magazine

The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique and recognizing our individual differences.
These can be along the dimensions of race, ethnicity, gender, sexual orientation, age, physical ability or religious beliefs. It is the exploration of these differences in a safe, positive and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual.
Collective Magazine will be a brand new and distinctive quarterly magazine which focuses on beauty, travel, culture and lifestyle, but with a fundamental ethos of celebrating diversity. A magazine with the innovative concept, of celebrating diversity, will be the first example of its kind in the UK. It will step away from the norm and emphasize the different. By using aesthetically pleasing fashion editorials, photography, graphic design, articles and interviews with industry experts Collective Magazine will motivate its consumers to see the fashion industry through someone else’s eyes.
Collective magazine has developed from a need from consumers. Consumers are showing that they want to immerse themselves in different cultures; they want to learn and be a part of something exciting and new. The broadening of travel has led to consumers who are at ease with new cultural environments, through seeing them on a daily basis. As consumers are embracing these cultures they wish to see this reflected in their home territories so they can relive their experiences.

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