Lee Pei Ying

Lee Pei Ying

Lee Pei Ying

COURSE: Fashion Branding & Communication 2020

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This is my Final year Independent Project works about building an independent brand based in Malaysia.
Amor Matris is the brand that I created during my Final Independent project module.
Amor Matris is a girls clothing brand based on Malaysia.
The idea of Amor Matris is using different designs of floral prints or embroidery or appliqués to create a unique taste for the clothing.
A passion and love for cute and soft fashion style. We recreate a lovely and graceful fashion range for your little one in every occasion. Inspired by the vintage and elegance of flower bouquet arrangement designs. All our clothing made from natural materials to ensure breathability and softness to a child’s skin.
It will be operating as online business for the time being as the pandemic has bring great changes to the shopping behaviour to the consumer in this past few months. Online business has been growing rapidly and it will be a great opportunity for small brand such as Amor Matris to start off.
Initially I wanted to create a mother and daughter fashion or mommy and me matching outfits which the brand logo was designed, but it will be plan as a future plans or future goal for the brand as I wanted to start it slow to test the market.
From a background of family business that has been in the same industry as well in Malaysia for over 20 years or more, which inspired me to build a brand of my own in the future. After my work experience in Padini, (Padini Holdings Berhad is a Malaysia-based investment holding company. The company sells both men's and ladies’ shoes and accessories, garments, ancillary products, children’s garments, maternity wear and accessories through various subsidiaries.) ,I was particularly working in their childrenswear department for 2 years, and I was very sure what I wanted to pursue and determined my passion towards the childrenswear industry.
Amor Matris is just a beginning for me to develop different brands not only sells apparel but to investigate in various opportunities in the future.

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17
Jun