Laura Jenna Mayes

Laura Jenna Mayes

COURSE: Fashion Business & Promotion 2016



A digital space for social change
ZING is a brand new and unique app that aims to shape viewpoints and stimulate debate in an impartial, interactive and digital space. ZINGs core purpose is to educate and inspire the minds of future generations, with focus on the youth demographic. The visual-first, bite-size platform provides easily digestible content of interest, focused around diverse and educational topics that offer opportunity to challenge and shape viewpoints.

Shaped by a world at risk, born into global terrorism, the recession, social inequality and climate change, members of Generation Z are a liberal, visual-first tribe who are avid consumers of news and information and have strong values and attitudes towards society and the future. Their combined experiences have made them the most tolerant demographic tribe within a new era of blended identities where race, gender, religious beliefs, socioeconomic status and ethnicity are increasingly blurred.

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