Laura Gater

Laura Gater

COURSE: Fashion Business & Promotion 2020




A new concept created to support free lance artists in the fashion industry.

Collateral is the new norm of casting. This virtual agency is a platform available via app and desktop. A place that companies can explore talent available via location and availability. Collateral’s app uses location services to identify where the talent is and allows companies to source candidates for campaigns/shoots in the most efficient way. The unique selling point of Collateral is that it does not take agency fees away from their jobs. The company prides itself on staying true to the talent and not taking their earnings away from them.

With Collateral, I had found a gap in the market. I analysed the app subscription market to understand how the industry is growing and found that its rapid growth made it a valuable opportunity.

After studying Fashion Business and Promotion for the last three years at Birmingham City University I am excited to be graduating this summer. Over the three years I have learnt a wide variety of different skills including Adobe software such as InDesign, Photoshop and Illustrator. I am now aspiring to work in the marketing sector of the fashion industry.

During my studies, I realised that marketing is a field that I would like to progress further in, throughout all modules marketing and PR was something I would focus on. I have gained an understanding of the importance of marketing in a company. I learnt this throughout my studies and work experience at head offices for companies such as Superdry. I have loved seeing the importance of social media in today’s digital age.

In the time of lockdown due to COVID 19 I have focused on self-development physically and mentally. I have done this by encouraging myself to learn new skills that I can take to working in industry. I have been regularly watching tutorials on how to learn specific things on Photoshop that I can then use for social media. I plan to continue learning during this period with webinars and LinkedIn learning to ensure I am keeping my skills relevant ready for a career in marketing.