Throughout this year, my research has been focused on the women’s sports industry. Covering lifestyle, wellness and fashion, I have been thorough in discovering out what is next for women in sports. It began with my dissertation titled Fit for the Future: Women’s Lifestyle, to further researching one of my recommendations – the need for specialist activewear for the older consumer. Current sportswear offerings weren’t appealing to their need. My final major project concluded this by producing a specialist women’s sportswear range for women over 55 in collaboration with Lululemon.